Insights

The past year has presented healthcare systems with many changes and challenges, but also many new opportunities. The need for a more integrated patient experience is central to this change. Whether grounded in new technology applications, broader network reach or expanded levels of “whole-self” care, patient expectations have changed profoundly. Many health systems conduct brand research that provides a basic scorecard of market awareness and benign, high-level perceptions. But what if you could take your analysis further? What if you could identify the true drivers of brand preference and en...

Written by Dave Bryant, Vice President of Data Analytics Biplots are among the most commonly used tools for describing and displaying differences of various products or group segments on multiple attributes or product features. Biplots are one of many types of “perceptual maps” which also includes discriminant analysis, multidimensional scaling, or plots of group means on principle components or factors. Biplots are more robust than these other techniques in that they can be used with many types of data, such as means, percentages, and frequency counts. Using a healthcare example, we’ll show h...

Takeaways from the Insights Association’s Southwest Chapter’s Virtual Vegas Conference Our Founder, Brad Larson, was a featured panelist at the IA’s SW Chapter’s Virtual Vegas Conference in March. To support him, a few of his employees including Mary Lea Quick, V.P. Client Services, and Ryan Luciani, V.P Account Management – were invited to attend. Following is an interview with them and their impression of the event. Interviewer: “Was supporting Brad the only reason you attended this event?” Quick: “Prior to Covid, I attended several in-person events every year, often in ‘sales mode,’ t...

In 2016 many of the nation’s top pollsters had Hillary Clinton several points ahead of Donald Trump right up until election day. Then, everything turned upside down for these pollsters when Trump shockingly beat Clinton. Many politicians, journalists, and voters asked,” What happened?” and “Can this happen again?” In nine “swing states” many pollsters predicted a better performance for Clinton than what she had. Much criticism was directed at polling organizations which had them scrambling to come up with answers to what happened as well as what voters could anticipate in future elections. Amo...

Which Employees are Most Engaged and Why?Surprising Findings from Our National Survey. You might think that employee engagement is pretty straightforward. When employees find meaning and purpose in the work they’re doing, they tend to be more engaged right? But, it’s not always that cut and dry. In our national employee engagement survey we uncovered a number of surprises. The Survey Ironwood interviewed 500 full-time, employed adults ages 21 to 65 via an online survey with the design, programming and hosting all done in house. The ultimate goal was to identify those measures that either incre...

With over 37 years in the market research industry, Brendan Sammon thought he’d seen it all. That is until he began a new role as Vice President Client Relationships at Ironwood Insights Group just as the United States was going into lockdown due to COVID-19. Here’s what the experience has been like so far and what he believes lies ahead for the industry. The Backstory Sammon actually began his market research career while in college as a telephone survey interviewer. After he graduated with a BS in business management from Fairleigh Dickinson University, he went on to manage the call ce...