Ironwood Online, A Division of Ironwood Insights Group, LLC
Better Sample = Better Data = Better Insights
The Ironwood OnlineTM family of online sampling products integrates expert sample project/design consultation, our deeply-profiled proprietary OpinionShareTM panel, a state-of-the-art sample sourcing platform and best-in-class fraud prevention measures to deliver online samples of REAL RESPONDENTS...on time, on budget and insights-ready. Ironwood Online provides clients with:
- Ironwood OpinionShareTM
- Ironwood CuratorTM
- Ironwood RealRespondentTM
- Managed Sampling & Field Services
Ironwood OpinionShareTM: Proprietary Quant-Qual Panel
The centerpiece of Ironwood Online is our proprietary OpinionShareTM panel; a database that is customized and versatile enough to accommodate both QUALITATIVE & QUANTITATIVE research. OpinionShare’s targeted respondent pool is thoroughly validated, deeply profiled and consistently monitored to ensure they provide dependable, quality insights.
Ironwood CuratorTM: Aggregating & Optimizing Online Sample Sources
Ironwood CuratorTM is an agile technology platform that seamlessly blends our OpinionShareTM, panel with an extensive network of fully-vetted online sample partners enabling real-time access to millions of highly diverse, high quality survey participants not available on the marketplace exchanges. The reach and diversity of these samples allows us to customize and optimize the composition of each individual sample to maximize the representativeness and accuracy of your insights. Our network of online panel partners is continuously evaluated against strict quality and performance standards to maintain consistency, reliability, and confidence in every project.
Ironwood RealRespondentTM: Real Respondents. Real Insights.
Ironwood RealRespondentTM combines AI-driven technology and expert human oversight to minimize online sampling and survey fraud and maximize data integrity. As a leading provider of quality online sample, Ironwood continuously advances RealRespondent’s ensemble countermeasures to stay ahead of emerging fraud tactics.
AI- & Technology-led Countermeasures: Our first-line countermeasures:
Our first-line countermeasures seamlessly integrate technology and complex scoring algorithms for real-time and near-time detection, identification and prevention of mal activity...
Human-led Countermeasures: Led by Ironwood’s highly experienced Project Management staff, human oversight augments our automated QC protocols by investigating anomalies and indicators of fraud and low-quality participation.
Highly-Managed Sampling & Field Services
Online research has become transactional in nature, and a “push button” mentality has replaced sound sampling and project management practices. Not at Ironwood!
Our Project Managers are highly experienced and fully-equipped to navigate sample management obstacles—i.e., sample aggregation, response rates, quota management, quality assurance, other fielding obstacles—by adhering to multi-step project processes and protocols:
