What we do
We offer customized and flexible engagement models designed to meet clients wherever they are in the research process. No turnkey solutions here. Our end-to-end research services include a full suite of capabilities that can be adapted—holistically or a-la-carte—to fit the specific requirements of any project.
Full-Service Insights Consultation:
For full-service assignments, we design, execute, and deliver solutions to achieve clients’ specific research and business objectives. No black boxes here. We develop tailored studies across a variety of business domains, including: brand health, customer experience, innovation/ product development, advertising& communications, and competitive analysis.
Our consultative process is built on a “listen first” philosophy designed to fully understand the clients’ business and business needs, then design the right research solution to actionably address those needs. From initial quantitative or qualitative design, through data collection, analytics and reporting, Ironwood is both a partner and advisor every step of the way.
Insights that provide clarity and drive action.
Foundational In-House Data Collection Capabilities
Quality data is the foundation for sound business decisions. Consequently, Ironwood has built its foundation on operational and data collection quality. We are experts in sample design, sample management, programming and fielding.
Whether it's qualitative recruiting, online sampling & fielding, telephone data collection or mixed/mode; our programming, project management and operations teams focus on superior data integrity and exceptional, proactive client service. Through our wholly-owned data collection network we can support a full-range of multimodal qualitative and quantitative methods.
A Customizable Menu of Best-in-Class Solutions
Ironwood has baked agility and flexibility into its extensive suite of solutions in order to “meet you where you are” in the research process. So, whether you’re a DIY’er looking for sampling or data solutions from Ironwood Online, or a Fortune 500 company in need of branding or product development consultation, Ironwood’s industry best capabilities are set up to allow you to right-size the solution you need.
Our Culture & Commitment
Our company culture is the cornerstone of our success. And yours. It shapes our identity, drives our performance, and defines how we interact with each other, with our clients and with our partners. are Committed to:
- Leadership: We strive to shape, not react to, trends so we can actively educate our staff, our clients, and the industry as a whole.
- Excellence: Ironwood upholds the ideals of integrity, transparency, quality, and accuracy to provide a quality environment for our employees and to deliver excellent products and services to our clients.
- Innovation: We strive to anticipate change, not just react to it. To proactively seek out the “new” and bring it to the table...before employees need it and before clients ask for it.
- Community – Ironwood is a connected, collaborative community. Our culture of authenticity, approachability, and teamwork rewards us with a long-tenured staff and longstanding relationships with clients and partners.
- Relationships – By facilitating active collaboration between our employees, vendors and clients, we build bonds that drive durable relationships and successful outcomes for all. We prioritize building strong relationships through careful listening, open/two-way communication and a spirit of mutual trust and transparency. We make a genuine commitment to our employees’ and clients’ success that flows from the mindset of being a “partner,” not an employer or a vendor.
Insight Solutions
We integrate advanced AI and human expertise across our end-to-end research, delivering the smarter, faster, and more strategic insight solutions your business needs to drive action.
Research Design
Through a consultative process, our professionals will design a tailored research strategy that will achieve your specific goals.
Data Collection
We employ a full suite of traditional and modern qualitative data collection methods, from focus groups to online interviews, to capture the accurate insights your business needs.
Analytics & Reporting
We use a full complement of tools and know-how to analyze your survey data and design a solution that best addresses your business.
We've Helped Other Businesses Just Like Yours
Ironwood has done a fantastic job fielding our mixed-mode survey in several cities across the U.S. We tasked the Ironwood team with a challenging set of quotas in order to obtain a sample that over-represented people with lower incomes and people of color. They expertly executed the sample management, fielding of both a web and phone version of the survey, in multiple locations and languages, and ensured that we received accurate data in a timely fashion.
Their expertise fielding surveys is further complimented by their friendly and professional interactions with the client.
