Analytics

Market research has continuously evolved in response to technological change. From door-to-door surveys to telephone interviewing, and now to online and mobile solutions, each shift has brought both challenges and opportunities. Researchers have met this...

There is a great deal of empirical research demonstrating that customer satisfaction has a positive effect on customer loyalty and customer retention. At Ironwood Insights Group, we use several unique statistical tools to help our clients more clearly...

Understanding your customer and your industry is key to knowing what to market, who to market to and how to reach them . Without an appropriate research and market analysis strategy – and the right insights partner to provide it – brands may inadvertently risk...

Written by Dave Bryant, Vice President of Data Analytics Biplots are among the most commonly used tools for describing and displaying differences of various products or group segments on multiple attributes or product features. Biplots are one of many types of...

How likely is it that you would recommend [us] to a friend or colleague? It’s the question heard round the world - so to speak - thanks to the Net Promoter® Score [NPS]. Loved by management in companies large and small for its big-picture gauge, it also earns...

At the Car Wash: How Attributable Effects and Graphical Modeling Clear Up Customer Satisfaction Sometimes a car wash is more than just a car wash. And sometimes, customer satisfaction isn’t quite as cut and dry either. Forgive the pun, but it’s true. Many...