Reporting & Analysis

Modern business schools like to teach students the standard Consumer Decision Making Process Model to better understand what goes into a purchase decision. The five steps are shown below. The problem with this model is that it doesn’t explain completely what...

Understanding your customer and your industry is key to knowing what to market, who to market to and how to reach them . Without an appropriate research and market analysis strategy – and the right insights partner to provide it – brands may inadvertently risk...

Written by Dave Bryant, Vice President of Data Analytics Biplots are among the most commonly used tools for describing and displaying differences of various products or group segments on multiple attributes or product features. Biplots are one of many types of...

Interactive Voice Response (IVR) is not the newest market research tool and it’s certainly not the flashiest, and as such, perhaps that’s why it’s often overlooked. But new doesn’t always mean better. IVR may offer more benefits to your research than you...

How likely is it that you would recommend [us] to a friend or colleague? It’s the question heard round the world - so to speak - thanks to the Net Promoter® Score [NPS]. Loved by management in companies large and small for its big-picture gauge, it also earns...

At the Car Wash: How Attributable Effects and Graphical Modeling Clear Up Customer Satisfaction Sometimes a car wash is more than just a car wash. And sometimes, customer satisfaction isn’t quite as cut and dry either. Forgive the pun, but it’s true. Many...