Blog Categories
-
We’d Give the Conference an A-
Takeaways from the Insights Association’s Southwest Chapter’s Virtual Vegas Conference Our Founder, Brad Larson, was a featured panelist at the IA’s SW Chapter’s Virtual Vegas Conference in March. To support him, a few of his employees including Mary Lea Quick, V.P. Client Services, and Ryan Luciani, V.P Account Management – were invited to attend. Following is an interview with them and their impression of the event. Interviewer: “Was supporting Brad the only reason you attended this event?” Quick: “Prior to Covid, I attended several in-person events every year, often in ‘sales mode,’ t...
-
2020 Polling: What Happened and What's Next
In 2016 many of the nation’s top pollsters had Hillary Clinton several points ahead of Donald Trump right up until election day. Then, everything turned upside down for these pollsters when Trump shockingly beat Clinton. Many politicians, journalists, and voters asked,” What happened?” and “Can this happen again?” In nine “swing states” many pollsters predicted a better performance for Clinton than what she had. Much criticism was directed at polling organizations which had them scrambling to come up with answers to what happened as well as what voters could anticipate in future elections. Amo...
We've Helped Other Businesses Just Like Yours
Ironwood has done a fantastic job fielding our mixed-mode survey in several cities across the U.S. We tasked the Ironwood team with a challenging set of quotas in order to obtain a sample that over-represented people with lower incomes and people of color. They expertly executed the sample management, fielding of both a web and phone version of the survey, in multiple locations and languages, and ensured that we received accurate data in a timely fashion.
Their expertise fielding surveys is further complimented by their friendly and professional interactions with the client.