Blog

May 05, 2021

The Benefits of Displaying Product or Group Differences Using Biplots

Written by Dave Bryant, Vice President of Data Analytics Biplots are among the most commonly used tools for describing and displaying differences of various products or group segments on multiple attributes or product features. Biplots are one of many types of “perceptual maps” which also includes discriminant analysis, multidimensional scaling, or plots of group means on principle components or factors. Biplots are more robust than these other techniques in that they can be used with many types of data, such as means, percentages, and frequency counts. Using a healthcare example, we’ll show h...

The Benefits of Displaying Product or Group Differences Using Biplots

Blog Categories

  • We’d Give the Conference an A-

    Takeaways from the Insights Association’s Southwest Chapter’s Virtual Vegas Conference Our Founder, Brad Larson, was a featured panelist at the IA’s SW Chapter’s Virtual Vegas Conference in March. To support him, a few of his employees including Mary Lea Quick, V.P. Client Services, and Ryan Luciani, V.P Account Management – were invited to attend. Following is an interview with them and their impression of the event. Interviewer: “Was supporting Brad the only reason you attended this event?” Quick: “Prior to Covid, I attended several in-person events every year, often in ‘sales mode,’ t...

    Keep reading ›
  • 2020 Polling: What Happened and What's Next

    In 2016 many of the nation’s top pollsters had Hillary Clinton several points ahead of Donald Trump right up until election day. Then, everything turned upside down for these pollsters when Trump shockingly beat Clinton. Many politicians, journalists, and voters asked,” What happened?” and “Can this happen again?” In nine “swing states” many pollsters predicted a better performance for Clinton than what she had. Much criticism was directed at polling organizations which had them scrambling to come up with answers to what happened as well as what voters could anticipate in future elections. Amo...

    Keep reading ›


We've Helped Other Businesses Just Like Yours

Ironwood has done a fantastic job fielding our mixed-mode survey in several cities across the U.S. We tasked the Ironwood team with a challenging set of quotas in order to obtain a sample that over-represented people with lower incomes and people of color. They expertly executed the sample management, fielding of both a web and phone version of the survey, in multiple locations and languages, and ensured that we received accurate data in a timely fashion. 

Their expertise fielding surveys is further complimented by their friendly and professional interactions with the client.

Vanessa Oddo
Assistant Professor, State University

Contact

Let's Get To Work

Send us a message. Let's get started on building your research strategy.