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May 27, 2020

Don’t Forget Charities During COVID-19

Months into the pandemic and COVID-19 has become the center of our lives. Rightfully so, as the toll this virus has taken on our lives, our health and our livelihoods is unprecedented. But, there is one thing that remains the same: the need for sustaining charitable organizations. In fact, we’d argue that the need is now even greater as more people need assistance, whether it’s from food banks, community services, health services or any number of invaluable resources these non-profits provide. That’s why it’s so important to continue supporting these organizations even as we’re faced with so m...

Don’t Forget Charities During COVID-19

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  • Market Research Insights from Industry Vet Brendan Sammon

    With over 37 years in the market research industry, Brendan Sammon thought he’d seen it all. That is until he began a new role as Vice President Client Relationships at Ironwood Insights Group just as the United States was going into lockdown due to COVID-19. Here’s what the experience has been like so far and what he believes lies ahead for the industry. The Backstory Sammon actually began his market research career while in college as a telephone survey interviewer. After he graduated with a BS in business management from Fairleigh Dickinson University, he went on to manage the call ce...

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  • 8 IVR Benefits You May Not Know About, but Should

    Interactive Voice Response (IVR) is not the newest market research tool and it’s certainly not the flashiest, and as such, perhaps that’s why it’s often overlooked. But new doesn’t always mean better. IVR may offer more benefits to your research than you realize, and for many of our clients, it’s invaluable. Here’s what you need to know about IVR.

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I have partnered with the Ironwood team for over 10 years and consider their contributions vital in the change of venue surveys in capital cases. Ironwood’s research consultation, their administration of the telephone surveys, the quality of their data they provide, and their assistance in presenting the results in a court of law are all paramount to my success as a jury expert.

Dr. Mykol Hamilton
Jury Consultant/Expert

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