Months into the pandemic and COVID-19 has become the center of our lives. Rightfully so, as the toll this virus has taken on our lives, our health and our livelihoods is unprecedented. But, there is one thing that remains the same: the need for sustaining charitable organizations. In fact, we’d argue that the need is now even greater as more people need assistance, whether it’s from food banks, community services, health services or any number of invaluable resources these non-profits provide. That’s why it’s so important to continue supporting these organizations even as we’re faced with so m...
With over 37 years in the market research industry, Brendan Sammon thought he’d seen it all. That is until he began a new role as Vice President Client Relationships at Ironwood Insights Group just as the United States was going into lockdown due to COVID-19. Here’s what the experience has been like so far and what he believes lies ahead for the industry. The Backstory Sammon actually began his market research career while in college as a telephone survey interviewer. After he graduated with a BS in business management from Fairleigh Dickinson University, he went on to manage the call ce...
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Ironwood has done a fantastic job fielding our mixed-mode survey in several cities across the U.S. We tasked the Ironwood team with a challenging set of quotas in order to obtain a sample that over-represented people with lower incomes and people of color. They expertly executed the sample management, fielding of both a web and phone version of the survey, in multiple locations and languages, and ensured that we received accurate data in a timely fashion.
Their expertise fielding surveys is further complimented by their friendly and professional interactions with the client.