Privacy Policy

Privacy Statement

At Ironwood Insights Group we are dedicated to safeguarding and preserving your privacy when visiting our site, communicating electronically with us, when participating in surveys, or when we are conducting market research.

This Privacy Policy, together with our terms of use, explain what happens to any personal data that you provide to us, or that we collect from you when you are on this site or when you are participating in surveys.

This Policy is updated from time to time so please review regularly.

Information We Collect

In operating our website, we may collect and process the following data about you:

  • Details of your visits to our website and the resources that you access, including, but not limited to, traffic data, location data, weblogs and other communication data.

  • Information that you provide by filling in forms on our website, such as when you request additional information, download white papers, or ask that we contact you. 

  • Information provided to us when you communicate with us for any reason.

  • Market Research Survey data for research purposes only.

Use of Cookies

We may on occasion gather information regarding your computer while you are on our website. This enables us to improve our services and to provide statistical information regarding the use of our website.

Such information will not identify you personally. Unless you specifically enter your name and contact information, this is statistical data only and simply provides information about our visitors and their use of our site. This statistical data does not identify any personal details whatsoever.

Similarly, we may gather information about your general internet use through the use of a cookie file. Where used, cookies are placed on your computer automatically. Cookies are stored on the hard drive of your computer and help us improve our website and the services that we provide you.

All computers have the ability to decline cookies. This can be done by activating the setting on your browser which enables you to decline the cookies. Please note that should you choose to decline cookies, you may be unable to access some parts of our website.

Use of Your Information

The information that we collect and store relating to you is primarily used to either provide services to you, if you are seeking market research services. Or, if you are taking part in a survey, to provide market research related information that will not result in a sales call.  In addition, we may use the information for the following purposes:

  • To provide you with the information you requested from us relating to our products or services. 

  • To provide information on other products which we feel may be of interest to you. 

  • To notify you about any changes to our website, such as improvements or service/product changes, that may affect our service

  • The survey research we conduct and collect will never result in a sales call to research participants.

We do not share usage or tracking information with others. We will not reveal information about identifiable individuals to any organization or advertiser that is not associated with Ironwood Insights Group.   

Storing Your Personal Data

We may transfer data that we collect from you to locations outside of the United States should the sponsor of a Market Research Survey be located there. Data may be collected by staff located outside of the United States working for Ironwood Insights Group. By submitting your survey data, or a request for additional information, you agree to this potential transfer, storing or processing.  We will take all reasonable steps to ensure that your data is treated securely and in agreement with this Privacy Policy.

Data that is provided to us on our website is stored on secure servers.  In addition, details relating to any survey will be stored on secure servers to ensure its safety.

Disclosing Your Information

Where applicable to requests for products or services, we may disclose your personal information to any member of Ironwood Insights Group that the information pertains. Research information will only be disclosed to the company sponsoring the research and will not be provided to third parties.

Disclose of your personal information, without notice, will only occur if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Ironwood Insights Group, or this site, and, (b) protect and defend the rights or property of Ironwood Insights Group.

Contacting Us
We welcome any questions, comments or requests you may have regarding this Privacy Policy. Please do not hesitate to contact us in the form on this website.

Benefits of Participating in Surveys

The market research industry is dedicated to providing valuable information to companies regarding their products and services, customer satisfaction and loyalty, and customer needs. Market research:

  • Helps companies identify, understand, and meet consumer's wants and needs.

  • Saves consumers money by providing market research data that helps reduce the costs associated with new product development and helps to avoid new product failures.

  • Assists companies and service providers in improving the quality and usefulness of the products and services they offer.

  • Improves the way companies treat their customers by identifying customer satisfaction areas of improvement.

By answering market research surveys, consumers can make their opinions on products, services and issues heard. By providing direct feedback, the customer can influence products, services, processes and offers.

Likewise, political polling and social science research is also very important. By providing your opinions you can:

  • Inform decision makers about the topics that concern citizens the most.

  • Help political decision makers form public policy.

  • Make sure that those in a position to make important social changes hear your voice.

Almost 72 million Americans per year are interviewed in market research studies and political polls. Remember to participate the next time a researcher invites you to express your opinion - it's your opportunity to be heard!

Telephone Number Lists

As a market research company, rarely do we start with a customer list or other predetermined list of telephone numbers to call.  In the majority of cases, we eliminate survey bias through Random Digit Dialing and Random Sampling.

Random Digit Dialing (RDD)

RDD is a selection of telephone numbers where the digits in the numbers are picked by chance, often randomly generated by a computer. This sampling technique allows listed, unlisted, and new telephone numbers an equal chance to be called.

Random Sampling

Given a specified sampling procedure, all consumers within the known population have an equal chance to be selected for the research process.

Ironwood Insights Group's Code of Responsibility

All employees of Ironwood Insights Group promise to:

  1. Never represent a non-research activity to be opinion and marketing research, such as:

    • questions whose sole objective is to obtain personal information about respondents whether for legal, political, commercial, private or other purposes

    • the compilation of lists, registers or databanks of names and addresses for any non-research purposes (e.g. canvassing or fund raising)

    • industrial, commercial or any other form of espionage

    • the acquisition of information for use by credit rating services or similar organizations

    • sales or promotional approaches to the respondent

    • the collection of debts.

  2. Never use information to personally identify respondents without the permission of the respondent except for those who check the data accuracy or are involved in processing the data. If such permission is given, the interviewer must record it at the time the permission is secured.

  3. Respect the respondent's right to withdraw or to refuse to cooperate at any stage of the study and will not use any procedure or technique to coerce or imply that cooperation is obligatory.

  4. Obtain permission and document consent of a parent, legal guardian or responsible guardian before interviewing children 13 years of age or younger. Prior to obtaining permission, the interviewer will divulge the subject matter, length of the interview and other special tasks that may be required of the respondent

  5. Give respondents the opportunity to refuse to participate in the research when there is a possibility they may be identifiable even without the use of their name or address (e.g. because of the size of the population being sampled)

  6. Treat the respondent with respect and not influence a respondent's opinion or attitude on any issue through direct or indirect attempts, including the framing of questions.

  7. Conduct themselves in a professional manner and ensure privacy and confidentiality.

  8. Make factually correct statements to secure cooperation and will honor promises made during the interview to respondents, whether verbal or written.