Months into the pandemic and COVID-19 has become the center of our lives. Rightfully so, as the toll this virus has taken on our lives, our health and our livelihoods is unprecedented. But, there is one thing that remains the same: the need for sustaining charitable organizations. In fact, we’d argue that the need is now even greater as more people need assistance, whether it’s from food banks, community services, health services or any number of invaluable resources these non-profits provide. That’s why it’s so important to continue supporting these organizations even as we’re faced with so many other challenges. 

Ongoing Commitment in the Market Research Industry

Service is at the core of the market research industry. That’s why giving back to those in our communities and around the world is a commitment we are honored to be a part of, especially during these difficult times.

Here at Ironwood Insights Group, we support Marty's Orchid House. 

Located in Louisville, KY, our official charity is a therapeutic day program for young children facing behavior, emotional and health challenges to allow intense intervention along with integration and socialization with peers. Just as an Orchid is very sensitive to its environment and requires specific conditions to thrive, many children require a positive and supportive environment to reach their full potential. 

Hundreds of firms in our industry are supporters of a wide variety of non-profits. Here are just a handful of examples:

• 20|20 Research supports The Joseph School in Haiti, helping to create the next generation leaders in that impoverished country.

• M/A/R/C Research supports Pajama Rama, helping children in hospitals and in impoverished homes feel comfort and hope through the gift of new pajamas as well as Out of the Garden Project, nourishing children’s minds and bodies with food and hope for every child.

• RTi Research supports Save the Children, transforming the way health care is delivered in the world’s hardest-to-reach places as well as the Market Research Education Foundation, empowering the marketing research community to help educate children worldwide.

• MSW Research supports the Alzheimer's Foundation of America, providing support, services and education to individuals, families and caregivers affected by Alzheimer’s disease as well as the American Cancer Society, on a mission to free the world from cancer. 

• C+R Research supports the Chicago Children’s Advocacy Center, front-line responders in Chicago to reports of child sexual abuse.

How You Can Get Involved

There are a number of ways you can support charities during this time, even with all the social distancing measures in place. What’s more it doesn’t require a large financial commitment which we know can be a struggle right now. Here are some ideas:

Donate Blood – Donations are down but the need is constant. You can still donate blood safely in areas that have shelter in place declarations as this is an essential activity. The American Red Cross has additional details.

Donate Food – Check your local food bank or organizations like Feeding America as school closures, lost wages and unexpected medical expenses are increasing the demand for assistance with food and supplies.

Foster a Pet - With animal intake increasing and restrictions limiting staff, shelters are struggling. Fostering can ease the strain, and you get the companionship and stress relief that pets offer. Check your local Humane Society or local rescues to learn more.

Remember the Arts – The arts play an important role in our society too. In addition to donations, you can support your local arts community by attending online performances, classes and exhibits and sharing their fundraising campaigns across social media.

Whether you give back as a company,  individually, or both, what’s important is that we all continue to do our part in supporting charities.

To learn more, contact Ironwood Insights Group today at info@ironwoodinsights.com or call 801-569-0107.