You hear about all sorts of trends in the qualitative research space: artificial intelligence (AI), neuromarketing, online and mobile to name just a few. Some have been around longer than others, but all have been touted as the next big thing at one point.
But, does new necessarily mean better? To decide, we’ve created a Tip Sheet designed to share our perspective on the true intent of qualitative research and give tips on how to get the best insights for your next project.
To download your free copy of our newest Tip Sheet, Trendy vs. Tried and True: 7 Ways to Ensure The Best Qualitative Insights, CLICK HERE