Ironwood Insights Group is a robust team of players that covers research design, strategy, implementation and analytics. Our seasoned group has worked together over the past eight years. Based on our past success and camaraderie, together, we form a strong team that is dedicated to helping our clients make informed, strategic decisions.
Brad LarsonCEO / Founder
As our company founder, Brad brings 27 years of marketing research experience to Ironwood. His leadership skills during his eight years at Thoroughbred Research Group resulted in the firm being a recognized brand in the research community. His oversight included strategic planning, client development, as well as research design. Prior to joining Thoroughbred, Brad spend spent 13 years growing the research arm of ICT Group into a $20+ Million-dollar division producing significant revenues and profit for the company. Before joining ICT Group, Brad honed his skills in a smaller research company where he learned the industry, managed call centers, developed a sales and marketing plan and progressed from part-time interviewer to VP of Marketing.
Brad graduated with a BA degree in Economics from Brigham Young University. He also earned a minor degree in Spanish, leveraged by the two years he spent living in Peru. Brad is very active in the marketing research community and is currently serving on the Past Presidents Advisory Council of the Insights Association (formerly the Marketing Research Association). He is also active in PMRG, AMA (currently the VP of Surveys for the Phoenix chapter), AAPOR and LIMRA.
Tim AlexDirector of Programming
Tim Alex is the lead programmer for all survey and reporting needs at Ironwood Insights. Tim has been in the market research industry for over 20 years and is a recognized expert in the Survox data collection and reporting software. His intuitive programming skills lead to surveys that are participant friendly on any device, whether it is an interviewer administered phone survey or web survey being taken on a phone, tablet, laptop or desktop device. He has worked extensively with many Fortune 500 companies, executing research in industries ranging from automotive to healthcare. He has programmed surveys in more than 28 languages, which were fielded around the globe.
Before coming to Ironwood Insights Tim was the Director of Online Programming at Thoroughbred Research Group for eight years where he created all automated reporting procedures, standards for internet and telephone interviewing, and quality control procedures for testing and data collection. Tim also worked with Brad Larson at ICT Group, where he led a group of 4 programmers.
Mary Lea QuickDirector of Client Services/Qualitative Research
Mary Lea Quick is the lead project manager at Ironwood Insights as our client’s primary point of contact during fielding. She serves as a liaison between our programming, data collection and analytics team in keeping client’s informed throughout the life of a study. She is also a skilled research designer, moderator, and report writer, having been in the market research industry for over 30 years.
Prior to the recent launch of Ironwood Insights, Mary Lea was at Thoroughbred Research Group for ten years as the Director of Qualitative Research. For nearly 20 years she was the president / owner of MRK Research, which merged with Thoroughbred Research Group in 2007. She has moderated traditional focus groups, on-line focus groups, on-line bulletin boards and conducted one-on-one interviews in numerous U.S. markets.
Mary Lea was an adjunct instructor at the University of Louisville in the College of Business for nearly ten years. She holds a Master’s of Business Administration from the University of Louisville and a Professional Researcher Certification from the Marketing Research Association. Mary Lea has experience in a variety of industry segments representing many consumer and business profiles.
James Fink PhDFink Research LLC
Jim is CEO and owner of Fink Research LLC. He provides clients with the insights and expertise that come from more than three decades of work encompassing all aspects of market analysis. Jim's long-standing competency area and research interest is branding and brand loyalty. He has significant experience in customer satisfaction research, new product development and in employee research. His wide range of experience encompasses business-to-business and consumer markets in the Americas, Western Europe, and Asia / Pacific Rim. Jim has held officer-level positions in large market research agencies such as Opinion Research Corporation, as well as in global brand consulting firms like Brand Union where he headed the company’s global research division.
Jim’s work has impacted a wide range of sectors including broadcast, financial services, insurance, hospital systems, management consulting, manufacturing, OTC and prescription pharmaceuticals, personal care products, information technology, telecommunications, and the federal government. Jim’s research clients have included companies such as Accenture, ATT, BBC, BlueCross BlueShield companies, Ford, GE, Harley-Davidson, Healthfirst, HealthNow, Johnson & Johnson, Merrill Lynch, and Quest / US West.
Jim holds a Masters and Ph.D. in Economics from The Pennsylvania State University
Visit Fink Research's website at www.finkresearch.com.